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How to Tell a Good Nonprofit Story

Humans begin telling stories soon after they learn the basic concepts of speech, with most 3- and 4-year-olds able to tell many stories, including autobiographies, fiction, and stories they have overheard. My 3-year-old son definitely cannot read yet, but he can tell you his favorite trains story from cover to cover. So if we humans are wired to appreciate both the hearing and the telling of a good story, why as nonprofit professionals is it so hard to tell "our" story in a compelling way? And, since it can help us be more successful in fundraising, how can we get better at it? First, like with any skill, practice makes perfect. At each development department meeting (or staff meeting for

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