After ushering in the new year, you might be welcoming a break from holidays altogether, but don't shy away from embracing Valentine's Day as a unique opportunity for donor stewardship. Donors have undoubtedly received countless year-end solicitations. Using this time to shower them with love will create an opportunity to grow happy, loyal donors with a touchpoint that doesn't involve an ask because let's be honest, we don't want to only reach out when we need something
4 Ways You Can Incorporate Valentine's Day Into Your Digital Marketing Plan
Prepare a Valentine’s email blast: Create a thoughtful message of appreciation to send to your donor list. Incorporate donor impact messaging, but keep the copy concise.
Share a Valentine’s message or card on social media: Community members, volunteers, board members, and donors alike should be a part of your social network. They offer a great opportunity to spread the love to a larger audience of supporters.
Send ecards to your mailing lists: Customize your own ecard that highlights your mission via a free online card service such as Open Me.
Share a short video: Capture a message of love and appreciation in a short video that can be shared with a larger group on social media or create something more personalized for specific donors. Including and highlighting staff, volunteers, or clients who benefit from donor contributions is a great way to deepen community connection.
Who Should Receive A Valentine?
Ideally, contributors at all levels; however, if you and your team do not have the capacity, select a couple stakeholder groups to focus on such as:
Board and Committee members
Don't forget to make it about them, that a little can go a long way, and to keep the love flowing all year long.