Blog Posts

ZIM Crowdfunding 101

Many nonprofits think of crowdfunding as an easy strategy to gain new donors, raise money, and increase awareness of the organization’s cause. But a successful campaign is rare and takes a significant amount of time and resources to accomplish. ZIM breaks down whether you should undertake a crowdfunding campaign, what you need to know before you start, and the steps your organization should take to succeed. What is crowdfunding? Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. Popular sites for nonprofit crowdfunding include Causes, Classy and Fundly. Other crowdfunding sites include

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